The Valentine cards will be distributed via educational
establishments, pubs and clubs and other places where young people
are found in numbers. The card looks authentic on the outside, but
inside it carries the campaign’s hard-hitting message.
Clair George, road safety officer
for the Peterborough City Council, said: “It’s a fact that more
young females aged 17 to 19 years are killed or seriously injured
while travelling as passengers in cars than as drivers.
“Through this hard-hitting campaign
we are reminding young people of the terrible dangers and
consequences when things go wrong on the road.
“At this romantic time of year we
are taking the opportunity to ask young male drivers to take special
care of their female passengers – and to point out the particular
dangers that young females face as passengers.”
Graham Stagg, Chief Fire Officer
from Cambridgeshire Fire and Rescue Service, added: “Last year
Cambridgeshire Fire and Rescue Service rescued 292 people who had
become trapped in their vehicles following a road traffic collision.
“To be trapped in the wreckage of a
car waiting for the emergency services to arrive can be terrifying
and too often there are those that don’t make it. By participating
in this crash reconstruction we are showing young people the
consequences of driving carelessly. We hope the hard hitting
messages will make young drivers think when getting behind the wheel
of a car”
For further information about the
For My Girlfriend campaign, go to:
February 2008 -
Peterborough UK Community Website