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Campaign urges drivers to slow down on rural roads


Lifestyle | Article

An image of an overturned car under the heading: "I’ll take the back roads...it’ll be quicker." 'Slow down in the countryside' is being used as part of a campaign launched by the SaferPeterborough partnership to warn motorists to reduce their speed on rural roads.

The message to drivers has been displayed on ad-vans and on posters in rural communities and routes leading to and from the city.


Motorists are being reminded that while country roads may have less traffic, they still have dangers, as statistics show drivers and passengers are more likely to die on a rural road than a busy street.

Rural routes often create hazards for motorists may encounter pedestrians with no pavement to use, horses and their riders, cyclists, slow moving farm vehicles, livestock and wild animals.

Clair George, road safety officer for the SaferPeterborough partnership, said: "Nationally more than half of all fatalities occur on rural roads. Motorists should drive at a speed that is appropriate for the conditions, which will often be less than the speed limit. Some drivers are unaware of potential hazards and drive far too fast, treating rural roads as their own personal race circuit or short cut."

"The message is to drive at a speed suitable for the characteristics of the road and be aware of unexpected hazards such as blind bends, vehicles coming out of junctions and animals on the road. Junctions or bends can mean you do not see another vehicle until it is too late if you are driving too fast."

The campaign extends to enforcement, promotion of Speed Watch, distribution of literature to parish councils and the erection of temporary ‘Slow Down’ signs in villages where residents have highlighted speeding as an issue.

 

April 2010 - Peterborough UK Community Website

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