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 No phones while driving campaign


Lifestyle | Article

The SaferPeterborough partnership is backing a new Department for Transport THINK! road safety campaign which warns motorists of the dangers and penalties of driving whilst using a mobile phone.
 
The campaign includes a new radio advert which features a driver's voice spelling out a text message followed by the harrowing sound of a car crash.

As part of the campaign a new online 'driving challenge' game - which demonstrates how using a mobile at the wheel can completely distract the driver - is being circulated online via social networking and entertainment websites. 
THINK Road Safety Campaigns


In addition, the THINK! TV advert is returning to screens to remind callers to 'kill the conversation' as soon as they realise that someone is driving.
 
Clair George, road safety officer for the SaferPeterborough partnership, said: "Recent research has revealed 93 per cent of motorists agree texting while driving is dangerous - and 12 per cent of all motorists admit to texting while driving. A conversation on a hands-free phone is no less distracting than using a hand-held mobile. You can still be prosecuted for using a hands free phone or similar device if you are distracted and not in proper control of the vehicle." 
 
Three penalty points and a £60 fine will be issued for using a hand-held mobile phone whilst driving. If a case goes to court motorists can expect a maximum fine of £1,000 or £2,500 if driving a bus, coach or heavy goods vehicle.
 
The campaign also highlights how callers play an important role and should hang up if the person they are calling is driving.

  1. During 2008, 1,092 people were injured on Peterborough roads of which 71 per cent were in
    vehicles.
  2. The only exceptions to using a hand held mobile whilst driving is when a driver has to call 999 or 112 in response to a genuine emergency when it is unsafe or impractical to stop to make a call.
  3. Two-way radios are not covered by this offence but other devices for sending or receiving data are included if they are held while driving (e.g. personal digital assistants).
  4. The best advice is to switch off before you drive off.
  5. Motorists should use voicemail, a message service or call diversion so they can pick up messages later.
  6. Drivers should only use their phone after they have stopped in a safe place. They should never stop on the hard shoulder of a motorway except in an emergency.
  7. Avoid taking calls even on a hands-free phone while driving. They can be just as distracting. If they must answer, motorists should say they are driving and end the conversation. Otherwise they will put themselves and other road users at risk.
  8. Employers can be prosecuted if they require employees to make or receive calls while driving.
  9. Try the driving challenge at www.dft.gov.uk/drivingchallenge  or for further information about the campaign visit www.dft.gov.uk/think

December 2008 - Peterborough UK Community Website

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