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From Friday 11th December Lush
Peterborough, Queensgate Shopping Centre, will have a new look and
would love for you all to come in and visit!
Self-appointed cosmetics grocer Lush
is the ultimate beauty delicatessen. Think handmade, natural and
fresh merchandise; large rounds of soap; a myriad of orbs (fizzing
bath ballistics) that are presented in-store like perfectly round
apples; prices by weight, greaseproof paper wrapping (if any
wrapping at all) and best-before dates.
The ‘New Concept’ shop design, central to which is a country kitchen
table consultation area, is where customers are encouraged to sit
down and discuss their skincare needs with one of Lush’s expert
consultants. There is no rush and no pressure to buy; customers can
take away product samples to ensure that they find the right
products.
This new look really takes things
‘back to basics’, encouraging a laid-back shopping experience, with
friendly expert advice. There is a real simplicity to the design,
with clean lines that highlight the beautiful products, rather than
compete with them.
It has always been important to Lush
to ensure that the customer gets high quality produce they enjoy
using and that create the effects they want. The new concept
advocates this by allowing Lush staff to sit with customers, spend
time with them, find out what they need and give it to them.
A lot of thought has also gone into
the environmental impact of our shops. For example all of the wood
we use has been sustainabley sourced (ie, from sustainabley managed
forests), we use low toxic paint and we are reducing our use of MDF
by using black paint to create the blackboard look instead. The new
concept is due to be rolled out across Lush shops nationwide.
We look forward to seeing you in our
newly fitted Peterborogh store where Limited Edition products will
also be available for the opening weekend while stocks last!
Peterborough UK Community Website
- December 2009
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