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New Premises for Running Store


Lifestyle | Article

Advance Performance, the innovative sports retailer in Peterborough and Cambridge, will be moving to larger premises in Peterborough, close to where they are currently situated in Fengate. The new location is due to open on 4th November and will be double the size of the existing Peterborough store, requiring an additional three members of staff.

Advance Performance


The larger premises at 4 Fengate East are required to meet customer demand. Over the last year store sales have increased by almost 18%, with a profitability growth of over 80%, which has allowed the owners to expand the businesses in Peterborough and Cambridge.

The product range is also growing with more triathlon clothing and accessories, additional gait analysis and sports science testing, as well as in store physiotherapy, in association with the Fitzwilliam Hospital. Adjacent to the new 4400sq ft store there will be a new bicycle shop to complement the product range.

Advance Performance is a runaway success story which regularly wins awards. It has grown from a back bedroom business over a twelve year period, moving into high street premises in Peterborough in 1999 and then to the purpose designed store in Fengate in 2005. A second store opened in Cambridge in 2007. The team currently comprises 14 members of staff, which is due to grow to 17 in October.

Managing Director and founder, Samantha Hale, is excited about this move, commenting, “Customers have been very happy with us in Fengate for the last six years and were thrilled when the opportunity of much larger premises, just around the corner, came up. We are investing in both the Peterborough and Cambridge stores and the additional space will also enable the mail order internet sales side of the business to grow even further. Taking on more staff is good for Peterborough too.”

September 2010 - Peterborough UK Community Website

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