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08:45 on Wednesday
7 March 2001

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Local companies put holidays on your mobile phone

Peterborough-based Worldof.net Ltd., Internet publishers of “A World of Travel”, and Britaly Travel, today launched a holiday and flight information service for UK mobile phones and other “wireless” devices from its web site.  They are the first independent companies in the UK to launch such a service.

“A World of Travel” has quickly developed into one of the leading on-line travel information and booking services since it’s launch on the Internet last year.  The web site – www.worldof.net - is already attracting over 4,000 visitors each day and is predicted to rise to 10,000+ over the next three months.

The site contains details of over 80,000 late-availability holidays and around 130,000 ‘bargain’ flights, in addition to brochure package holidays and city breaks. As from today, through the launch of its web-based Mobile service, consumers with WAP-enabled (Wireless Application Protocol) mobile phones and hand-held computers will be able to access all this travel information from any location.  A simple menu system will enable users to search and obtain details on available holiday or flight departures, destinations and latest offer prices from the web site.

“Although it’s early days yet,” comments Alan Kersley, Managing Director, “the forecasts for business potential through this medium are phenomenal.  Additionally, as an independent supplier in the travel industry, we are ideally positioned to deliver offers from any tour operator, airline or travel company – our focus is on providing the right deals for our customers.”

All enquiries from the web site, or the mobile service, are taken by phone through Britaly Travel, an ABTA/IATA-bonded travel agent with over 16 years trading in Peterborough.  “We have found that the customer still wants to discuss the final details with a real person,” adds Kersley, “and it gives us the opportunity to prevent credit card fraud by checking some basic details prior to taking the money.  We will shortly be adding hotel images and descriptions for package holidays to our mobile service.”

Users can access the new mobile service on their phones at http://mobile.worldof.net.

May 2000




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Colin McKee
Worldof.net Ltd.
33 Wyndham Park
Orton Wistow
Tel: 07000 639 633
Fax: 07000 666 368

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