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Toria has it mapped out

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To be able to identify a gap in the market and have the knowledge and skills to do something about it, is an enviable position to be in.

This is exactly where Toria Leeds found herself last year having worked as a marketer in transport and tourism for many years.

Toria realised through observation, communication and benchmarking projects that the standard of maps available varied radically and distribution was usually very poor.

She was convinced that she could do so much better.

The Cycle Training People

Drawing the maps from aerial photography rather than using Ordnance Survey data, every street, footpath, cycleway, bridleway and footpath link have been audited by the team to check for accuracy.

Toria discovered that an awful lot of Ordnance Survey data was wrong, especially when it came to footpaths and cycleways. The Ordnance Survey data for footpaths used on maps sold in shops today is from data collected in 1901, and new or diverted paths have rarely been updated by Ordnance Survey since.

Based in Peterborough, Toria Leeds is now in the process of launching the first Cycle Maps UK product, in time for the Easter holidays with an informative cycle and walking of the Green Wheel. Proficient cyclists will be able to get more enjoyment from this popular pastime by investing in either a leisure orientated Green Wheel Map or an Urban A to Z booklet that will be coming out later in the year. Urban booklet maps will have more information on with an A to Z section and local amenities included.

A great deal of thought has gone in to the compilation of each; the Leisure maps include all the cycle routes, public and permissive footpaths, bridleways, byways, roads, pedestrian routes and information about local attractions, picnic sites, pubs, toilets, café’s and where the nearest rural shop is and whether there is an ATM or cash back facilities there, etc. There is everything you need to know when planning a challenging cycle ride or a leisurely family trip at the weekend. The map and booklet also encourage people to make more of their local environment, support rural communities, and stay safe whilst keeping fit.

The Cycle Training People, a division of Cycle Maps UK, offers courses for beginners off road, and intermediate, and advanced cyclists on the road. Fully trained CRB checked instructors are on hand to help build confidence and ability, no matter what your current level is a syllabus is taught and there is a choice of joining a course or having an individual lesson to suit an individual’s particular needs.

New this month is the launch of Cycle Post, a new green cycle courier service. The first in Peterborough. With very competitive rates and the opportunity for organisations to offset some of their carbon footprint. This service will be available from the 14 February 2009.

February 2009 - Peterborough UK Community Website




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