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Cambridgeshire businesses are looking back and moving forward


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Economic realities are taking little toll on festivities in Cambridgeshire businesses, according to the latest survey from the regional Business Link service. And, what’s more, many still reflect on 2009 as being a positive year for their business.

Recent news suggests that this year’s unstable economy has led to companies scaling back their festive celebrations, however findings from a recent survey from Business Link in the East of England highlight that only twenty per cent of Cambridgeshire’s businesses have done so. Reassuringly, half of businesses represented in the survey will be conducting festivities, including a staff party, as usual.

On the whole, the picture is a particularly good one for all respondents, with one hundred per cent of corporate card and gift giving traditions remaining unchanged by the recession. Thirty per cent of respondents’ businesses have had a predominantly positive year, and a further fifth reveal that their businesses have thrived regardless of the recession; and seventy per cent are optimistic about 2010. (Despite this, the downturn has resulted in one in 10 businesses in Cambridgeshire closing for longer than usual over this year’s Christmas period.)

Pat Smith, Chief Executive of Business Link in the East of England reflects: “Looking back over the past 12 months, Cambridgeshire businesses have told us that yes, it has been a challenging year, but they’re optimistic about growth into the future. This is great news for them, the local community and the economy.

“During 2009 we flexed our services to meet the needs of businesses to give them the tailored support they wanted to help them survive and plan for the future. Our free workshops, experienced Business Link Advisers, web based resources and information service have all been available to and accessed by businesses, and will continue to be there to help them plan for and into 2010.”

Any small business looking for help and advice can contact Business Link on 08457 17 16 15 or visit www.businesslink.gov.uk/east.

About Business Link in the East of England:

  • Business Link provides information, practical advice and support to help people to start, run or grow their businesses

  • Our clients fall in to two main categories:
    - Those running or working in established small and medium sized businesses
    - Those who want to start their own business

  • Both client groups can access independent, impartial and, in most instances, free help and support from Business Link in the form of:
    - Free one-to-one help from an experienced Business Adviser (established businesses) or Enterprise Awareness Manager (start-ups)
    - Workshops and briefings on a range of business subjects such as business planning, sales and marketing, legislation, developing people
    - Telephone and online support through our Regional Information and Intelligence centre

  • Business Link in the East of England works with businesses and entrepreneurs in the 6 counties in the East of England: Bedfordshire, Cambridgeshire, Essex Hertfordshire, Norfolk and Suffolk

  • Business Link is a government initiative to promote enterprise, funded in the East of England by the East of England Development Agency  

December 2009 - Peterborough UK Community Website

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