The environmental division of Halcrow
Group Limited has selected marketing and public relations company Smye
Holland Associates to help expand its consultancy business within the
Halcrow, whose regional office is
based in Peterborough, is a leading consultancy on environmental
issues and advises some of the most high profile companies on their
strategies and policies. It wanted to look at ways in which it could
market this expertise to other organisations and businesses within
Smye Holland Associates, which is also
based in Peterborough, has been commissioned to carry out a market
research program to identify companies that would benefit from the
services provided by Halcrow.
Dr Valerie Cooper of Halcrow said:
"This project is a key initiative for us. We knew Smye Holland
Associates already had a great deal of experience within our market.
Combined with their excellent reputation this made them a natural
choice for us."
Smye Holland Associates' director,
Michael Holland, said: "We are very pleased to be working with
Halcrow. I am sure that the research will result in many new business
opportunities for them."