Smye Holland Associates - the
Peterborough-based marketing and public relations consultancy - has
demonstrated its international business capabilities by helping a US
company identify a potential major new customer in the UK and locate
sales agents throughout Europe.
Consultancy director Michael Holland
explained that the successful project was completed in co-operation
with its partner consultancy, TDH Marketing & Communications in
Dayton, Ohio, USA.
“We formed a working partnership
with TDH some time ago and have worked together on a number of
projects,” he said. “On this occasion a TDH client called Stanhope
Products wanted to expand into Europe and we identified a list of
sales agents in major markets for its range of Flow-Dry™ packaged
“During talks with company
executives in Peterborough we recommended a number of potential
customers based on our knowledge of the UK manufacturing industry and
one of these is looking very promising.
“We also have a similar partnership
arrangement with a consultancy in Singapore, giving us the capability
to offer our clients international representation in major world
Stanhope Products president Doug
LeConey added: “TDH and Smye Holland Associates have proven to be
valuable resource partners to us, assisting in locating European sales
agents and in identifying a potential major new customer.”.