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02:32 on Tuesday
11 January 2005

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Local PR company racks up another new client


Peterborough-based marketing and public relations consultants Smye-Holland Associates has been appointed by International Displays to promote its range of shelving and racking systems for the retail industry.

International Displays, based in Huntingdon, designs and manufactures display equipment, shelving and racking for retailers. With help from Smye Holland Associates, International Displays has already released to the press news of a substantial order from Sony Music for CD display units to promote new album releases. Further announcements, including expansion plans and further orders, will be made during the next few months.

Commenting on the new business win, Smye-Holland Associates managing director Michael Holland said:

“2001 is looking as though it will be a good year for our company. International Displays is just one of several new pieces of exciting business that we have secured so far this year.

"We offer clients a flexible marketing and PR service and are able to run intensive campaigns or can offer consultancy on an ad hoc basis. I believe this flexibility gives us an advantage in today’s ever changing business climate.”

The marketing and public relations programme for International Displays will include a series of press releases, press visits and marketing support activities. Smye-Holland Associates has already secured coverage for International Displays in the specialist music and local press.

April 2001

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Contact:
Mike Holland
Smye Holland Associates
63 Park Road
Peterborough
PE1 2TN
Tel: 01733 564906

Smye Holland Associates

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