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Peterborough UK
08:43 on Wednesday
7 March 2001

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Positively Peterborough

Local PR firm wins major Internet business


Peterborough-based public relations consultancy Smye Holland Associates has won a major new contract from an organisation which is a vital part of the UK internet industry.

The London Internet Exchange (LINX) has appointed Smye Holland Associates to handle its contacts with the press, produce its newsletters and help with a number of marketing and communications projects.

LINX connects the networks of all the major internet service providers (ISPs) and carries more than 90 per cent of the UK’s internet traffic. It is a not-for-profit organisation which is owned by more than 115 ISPs from the UK, continental Europe, the USA and Asia.

Vanessa Evans, marketing and public relations manager at LINX, said: “We were looking for a PR firm which could understand not only the technology which we deal with on a daily basis but also the particular needs of a member-owned, not-for-profit organisation. We also needed a firm which could be creative and pro-active. Smye Holland Associates has demonstrated it can meet all those requirements.”

Michael Holland of Smye Holland Associates said: “LINX is probably the most important organisation that most people have never heard of. Without LINX the internet simply would not function - yet even within the industry many people are not aware of its existence.

“With the continuing rapid rate of change in the internet industry and a fast-growing membership LINX felt the need to develop a higher profile from which to engage in discussion with the industry about its future needs and development. We are delighted to have been chosen to help LINX undertake that task.”

December 2000

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Contact:
Mike Holland
Smye Holland Associates
63 Park Road
Peterborough
PE1 2TN
Tel: 01733 564906

Smye Holland Associates
LINX Website

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