Smye Holland Associates - a
Peterborough-based marketing and public relations consultancy which specialises
in helping businesses boost their sales and profits - has launched a 'marketing
For a fixed fee of just £999
(plus VAT) the firm will work with a company's senior management to develop a
marketing plan aimed at meeting corporate sales and profit growth targets.
The package includes a highly
structures half-day 'workshop' with two Smye Holland Associates' marketing
experts and members of the client firm's management team. Working from the data
gathered during the workshop, Smye Holland Associates will produce a detailed
marketing strategy report - and, if required, will then take part in a second
workshop to discuss the ideas and recommendations put forward.
The two-person Smye Holland
Associates team will contain at least one member of each of the Institute of
Public Relations and the Chartered Institute of Marketing (some team members are
qualified as both). At least one member of the team will be a graduate who had
corporate management experience before moving into consultancy.
Smye Holland Associates director
Michael Holland said: "This fixed-price package allows companies to get the
benefit of an objective marketing plan produced by external experts - without
making any commitment to use the consultancy's services to implement any aspect
of the plan."