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31 January 2009

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Peterborough-based marketing and public relations (PR) consultancy Smye Holland Associates - www.smye-holland.com  - has won the contract to provide leading law firm Greenwoods Solicitors LLP with PR services. The consultancy specialises in working with businesses that are selling services to other businesses, helping them to boost sales and profits.

Greenwoods Solicitors advises a blue chip client base drawn from local, national and international markets and comprising numerous household names and FTSE 250 firms as well as local authorities and housing associations.Greenwoods has over 50 lawyers based in specialist, client focused teams and has developed a track record in attracting and retaining high calibre lawyers from leading London and regional firms.

As part of the contract Smye Holland Associates will work to raise the profile of Greenwoods’ housing law team within its key media as well as helping the organisation to communicate with existing and prospective clients. The media relations campaign is designed to raise Greenwoods’ profile among senior managers of housing associations, arms length management organizations (ALMOs) and other housing-related organisations throughout England.

Mike Holland, managing director at Smye Holland Associates, said: “We are delighted to be working with Greenwoods, providing traditional PR services such as drafting and issuing press releases as well as offering consultancy and guidance in other areas of PR and marketing. Using this combined approach we have structured a flexible media relations campaign to help meet its objectives.”

In addition, Smye Holland is producing feature articles aimed primarily at housing and local government media to convey key messages promoting Greenwoods sector-specific expertise in housing/tenant law and its ‘joined up’ approach to all the legal requirements of registered social landlords – not just housing law but also HR, governance, mergers and acquisitions, etc.

Graham Cooper, head of housing law at Greenwoods, said: “Smye Holland Associates has provided positive advice and expertise that dovetails extremely well with our communications and marketing strategy.

“Smye Holland Associates will help us to establish a presence in the media that reflected our contribution in social housing law in the region. They are supporting us with the delivery of some of our key messages to landlords, tenants and stakeholders.”

In addition to its housing law team Greenwoods has teams specialising in corporate, commercial, dispute management, property, human resources and personal legal services.

January 2009 - Peterborough UK Community Website

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