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09:55 on Tuesday
27 January 2004

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Father Christmas appoints official PR agency

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Father Christmas with the Smye Holland Associates account management team. Managing director, Mike Holland (left); Geoff Jones, account manager (right)

Father Christmas has appointed Peterborough-based marketing and public relations consultants Smye Holland Associates as its official PR agency. Newmarket-based company Father Christmas Limited has employed the services of Smye Holland Associates to raise the profile of its unique fundraising partnership programme during the Christmas build up.

The programme is used on-line by organisations such as Virgin.Net and EasyJet to raise money for charity and for fundraising by Great Ormond Street Hospital Children’s Charity. A recent enhancement enables UK schools to also use it to raise additional funds either on-line or off-line

“We are delighted to be working with Father Christmas, it is not often that you get the chance to work with the world’s most famous name,” said Geoff Jones of Smye Holland Associates. “The service offered by Father Christmas is quite unique, offering a wide range of products, and we are sure that it won’t be long before many more businesses, schools and organisations are using it.”

Through its website Father Christmas offers a variety of seasonal products, including personalised letters and telephone calls from Santa and even presents for pets and teachers. It also offers other branded Christmas presents and merchandise which can be ordered on-line.

Stephen Bottomley, managing director of Father Christmas, said: “Our innovative fundraising partnership programme has already raised significant amounts of money for charity both here and in the US.

“To help other businesses and organisations benefit from our service we need to raise awareness of what it can achieve. We are very pleased to be working with Smye Holland Associates to help us do that.”

Father Christmas has tens of thousands of customers and has raised thousands of pounds for charities such as ChildLine and Everychild (formally Christian Children’s Fund). It has a mirror website in the US and has won a number of commendations and awards from major portals including AOL and BT Internet as well as from publications such as PC Advisor and [email protected] The fundraising programme is structured to allow parents to purchase products all year round, providing a mechanism for schools to raise cash throughout the year.

December 2002




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