Local business people have been learning
the skills required to write a good press release, the most
cost-effective form of advertising because it is free.
The one-day workshop, run by The Rectory School of Business English,
Peterborough, took the delegates through a programme of 'dos' and
'don'ts', practice of the newly learnt skills in groups and finally
writing a press release for their own business.
Joanne Brown, the Director of Study, said, "This is a practical
workshop designed to develop the skills people need for this
particular genre of writing. We help people to think creatively about
their business so that they can tell their stories in an interesting,
entertaining and informative way."
Advertising in some publications can be costly for some small or
medium-sized businesses, which have a limited advertising budget, and
a press release or an article can tell people about you in a more
"The workshop confirmed and organised things I was already doing,
" said Jenny Mogford of peterborough.net, the Peterborough Community
Website, "the tutors were clear and approachable."
Many editors receive hundreds of press releases a week and many of
them are not usable. Once a person has learnt the skills, they can be
used again and again.