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01:45 on Sunday
26 October 2003

Surprisingly affordable

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Mornin'! Thanks for visiting www.peterborough.net!

Free publicity

Peterborough Community Server

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Local businesses learn the secrets of free advertising


Local business people have been learning the skills required to write a good press release, the most cost-effective form of advertising because it is free.

The one-day workshop, run by The Rectory School of Business English, Peterborough, took the delegates through a programme of 'dos' and 'don'ts', practice of the newly learnt skills in groups and finally writing a press release for their own business.

Joanne Brown, the Director of Study, said, "This is a practical workshop designed to develop the skills people need for this particular genre of writing. We help people to think creatively about their business so that they can tell their stories in an interesting, entertaining and informative way."
Advertising in some publications can be costly for some small or medium-sized businesses, which have a limited advertising budget, and a press release or an article can tell people about you in a more convincing way.

"The workshop confirmed and organised things I was already doing, " said Jenny Mogford of peterborough.net, the Peterborough Community Website, "the tutors were clear and approachable."

Many editors receive hundreds of press releases a week and many of them are not usable. Once a person has learnt the skills, they can be used again and again.

December 2000

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Joanne Brown
 01733 239885
The Rectory School of Business English

The Rectory School of Business English

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