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26 February 2005

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Positive Media launches new website

Business | Press | News

Positive Media Consultancy, the specialist management and communications agency based in East Anglia specifically aimed at supporting charitable organisations and encouraging businesses to engage in Corporate Social Responsibility (CSR), today launched their new website.

Helen Haynes, Founder and Managing Director of Positive Media said: "Consumers are increasingly demanding greater social awareness from companies selling their products and services and are taking this into consideration when making purchasing decisions.

Positive Media website

"I am a passionate about Corporate Social Responsibility and believe that more businesses need to think seriously about their impact on society.

"We have today launched our new website to help business gain a greater understanding of Corporate Social Responsibility and how it can incorporate into the mainstream business activity."

Corporate Social Responsibility is an increasingly important issue that organisations of all shapes and sizes are having to consider as part of their business practice.

But what exactly is CSR?

CSR covers four principle areas:

  • What a business produces, how it produces it and how it buys and sells (Marketplace)

  • How a business impacts on the environment (Environment)

  • How a business recruits, trains and develops its own people (Workplace)

  • How a business invests in the community and respects the rights of people (Community).

In a nutshell, CSR is how an organisation impacts on society as a whole.

July 2004




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