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23:48 on Sunday
16 October 2005

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Advertising campaign promotes city's property & transport benefits


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An example of the new advertising campaign that promotes Peterborough’s property and transport advantages


A new £190,000 advertising campaign is promoting the benefits of Peterborough’s fast transport links and great value residential and commercial property to people who live and work in high-priced, congested areas such as London and the South of England. The advertisements, based on research into traffic speeds and property costs, illustrate how Peterborough offers substantial business and lifestyle advantages over alternative locations.

Twin advertisements – often on facing pages – demonstrate how, for the same price, people can afford far more business space and much bigger homes in Peterborough than they can in London.

Similar treatments compare the time taken to travel to the UK’s 20 largest cities from both London and Peterborough and the average travel-to-work time over comparable distances for people living in the two cities.

The first advertisements have appeared in The Times and in the news and property supplement pages of the London Evening Standard. Other advertisements target readers of commercial property magazine Property Week.

For the first time, the campaign uses online banner advertisements on websites published by Estates Gazette and Property Week, The Economist and Financial Times (ft.com). Adverts are also being placed in Cambridge local newspapers.

The first phase of the campaign is running through October and into November and a second phase will follow from mid-February through March.

“This is an exciting development in our Positively Peterborough promotional campaign,” said Bill Agnew, deputy chief executive of Greater Peterborough Investment Agency.

“As usual, we are trying to achieve the best results on a limited advertising budget as we aim to attract more business relocations for the benefit of Peterborough’s economic growth.”

The advertisements have been created by Peterborough-based design consultancy T2 Studios in association with public relations consultancy Smye Holland Associates.

October 2004

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