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03:20 on Sunday
13 June 2010

East of England Show 18 - 19 - 20 June 2010

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Discover Customer Relationship Management that gets results


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With 78% of purchase decisions based on referrals rather than traditional sales methods, how can you engage with customers, and potential customers to generate more business?

Find out from leading CRM expert Don Wiid at “Knowing me, knowing you - An insight into customer relationship management (CRM)”, an evening event being run this month for business people in the region by The Chartered Institute of Marketing (CIM) Greater Peterborough Group.

Don will cut through the hype and techno-speak to demonstrate how, with the right tools in place, profiling your customers and the relationships you have with them becomes much easier, enabling more effective communications. Performance in retention, referrals, up-selling and cross-selling can all be greatly improved when CRM is working at its best.

Don will also provide delegates with a framework for choosing between the plethora of CRM systems available, and demonstrate why CRM is more about satisfying your customers' needs than it is about software.

“Knowing me, Knowing you” - Wednesday 30 September 2009, Perkins Innovation Centre, Vicarage Farm Road, Peterborough. Buffet and networking from 5.30pm, followed by workshop at 6.30pm.

Prices inc VAT:
CIM members £12.00; non-members £17.50; students and studying members £7.50.
These prices include an early-bird discount valid until 9 September.
After that date prices are £15.00, £20.00, and £10.00 respectively.

To book a place, phone 01628 427120 with your credit card details or visit of www.cim.co.uk/events

September 2009 - Peterborough UK Community Website

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