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With 78% of purchase decisions based
on referrals rather than traditional sales methods, how can you
engage with customers, and potential customers to generate more
business?
Find out from leading CRM expert Don
Wiid at “Knowing me, knowing you - An insight into customer
relationship management (CRM)”, an evening event being run this
month for business people in the region by The Chartered Institute
of Marketing (CIM) Greater Peterborough Group.
Don will cut through the hype and
techno-speak to demonstrate how, with the right tools in place,
profiling your customers and the relationships you have with them
becomes much easier, enabling more effective communications.
Performance in retention, referrals, up-selling and cross-selling
can all be greatly improved when CRM is working at its best.
Don will also provide delegates with
a framework for choosing between the plethora of CRM systems
available, and demonstrate why CRM is more about satisfying your
customers' needs than it is about software.
“Knowing me, Knowing you” -
Wednesday 30 September 2009, Perkins Innovation Centre, Vicarage
Farm Road, Peterborough. Buffet and networking from 5.30pm, followed
by workshop at 6.30pm.
Prices inc VAT:
CIM members £12.00; non-members £17.50; students and studying
members £7.50.
These prices include an early-bird discount valid until 9 September.
After that date prices are £15.00, £20.00, and £10.00 respectively.
To book a place, phone 01628 427120
with your credit card details or visit of
www.cim.co.uk/events
September 2009 -
Peterborough UK Community Website
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