Bright sparks One Electrical have
launched a service to bypass middle men and their mark-up – and put
thousands of pounds in the pockets of hard-working electricians.
The London-based firm short-circuits
traditional wholesalers in the electrical components industry by
selling direct to the trade over the phone, by fax or on the web.
One Electrical’s simple but
cost-effective business model means their prices can be slashed by up
to 50% of the amount charged by their competitors in a market worth
£500 million a year in the UK.
Electricians wiring a typical
three-bedroom house can save up to 50% of the price if they buy the
One Electrical package.
Electricians are saving on time too
because the ordering and delivery service beats lengthy trips to the
wholesalers. One Electrical delivers the gear direct to customers at
home, at their yard or on site within 24 hours.
Managing director Mark Fairweather said:
“Electricians work hard and deserve all the help they can get to
make their living.
“We’re giving them a helping hand by
cutting the costs of the products they install – meaning there’s
more profit for them from each job they do.
“We manufacture a wide range of
products for homes and see our main market as self-employed one-man
bands and small contractors.”
Mark is one of the trio of electrical
industry stalwarts who decided it was time to give the market place a
shake-up and offer electrical contractors extra choice by setting up
their new firm.
Mark Fairweather said: “We’ve got 60
years combined experience in the industry and we believe we can offer
electricians a more customer-focused service and top quality products
at the lowest prices in the market by far.
“We’ve done a massive amount of
market research and we know the concept is a winner – both for us
and our customers.”
One Electrical ensures manufacture cuts
costs and all its products meet British safety and quality standards.
Mark added: “This market is very
traditional and has been nowhere near competitive enough.
“We’re in a new millennium and it’s
time electricians benefited from advances in service that are now
common place in mainstream retail and many other markets.”
One Electrical was set up by Mark
Fairweather, David Hargreaves and John Veale after extensive market
research showed there was a big gap in the market for their innovative
Electricians are offered 45-day credit
facilities, subject to the usual checks, to make their cash flow
easier to manage.