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Marketers from Peterborough featured
prominently in the results of professional qualifications exams
published by The Chartered Institute of Marketing last week.
Overall, the results show a 94% pass
rate for Peterborough candidates, with 12% achieving Distinction
grades and 24% achieving Merit grades in the papers for these
internationally recognised qualifications.
In the Professional Diploma, one of
the most sought-after qualifications, 100% of local candidates
passed.
Courses for these qualifications in
Peterborough are run by the locally-based training business
Marketing Ability through their Peterborough College of Marketing
division.
Principal tutor at the College, Bob
Hogg, said “We are delighted that our students' hard work has paid
off; they all combined their studies with full-time jobs and other
commitments so it's especially impressive that they did so well,
outshining the national averages by a long way.”
Commenting further on the news, Mr
Hogg said that these results were further proof of the strength of
the marketing profession in Peterborough: “There are a large number
of organisations with their marketing decision-makers based in
Peterborough, together with numerous marketing support companies.
“This means that Peterborough has a
vibrant marketing community and these results prove there are new
marketing professionals making progress in their careers to ensure
this community carries on well into the future.”
Huge interest in marketing
qualifications
At the same time as these results were being published,
Marketing Ability announced that enrolment numbers for the coming
year’s courses leading to these qualifications were at near record
levels.
Mr Hogg said: “The fact that numbers
are up for next year - and that in the majority of cases candidates
are being sponsored by their employers - is an encouraging sign that
organisations are seeing both marketing and training as important
areas to invest in as they climb out of recession.
“We look forward to helping these
new aspiring marketers to emulate the success of the past year’s
candidates!”
Information about Peterborough
College of Marketing’s programme of courses for the coming year can
be found at
www.marketingability.co.uk.
The College is also holding an
induction evening at the Marriott Hotel on 7 September and anyone
interested in attending can call 01733 233658 to reserve a place.
August 2009 -
Peterborough UK Community Website
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