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10 December 2004

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Mailtech mails its biggest direct mail campaign


Peterborough’s rapidly expanding direct marketing bureau, Mailtech Limited, is mailing one of its biggest direct mail campaigns as part of a project involving three local companies.

Andrew Whittaker - Mailtech


Budget Insurance Services, one of the UK’s leading insurance intermediaries - also based in Peterborough - developed an innovative marketing campaign, which involved mailing information to 8 million households across the UK over a six-month period.

Local printer Fisherprint Limited worked closely with Mailtech to present a package to Budget which was competitively priced and which would meet its demanding mailing schedule.

Mailtech and Fisherprint were awarded with the contract, beating off tough competition from other businesses in the area. The material is being printed by Fisherprint and sent to Mailtech where it is collated, inserted into envelopes and mailed.

Matthew Gledhill, Budget’s Marketing Director said: “Where possible we like to outsource work to local companies. Mailtech and Fisherprint came up with a joint proposal, which met our needs precisely, and we were pleased to award them the contract. We have been running this mailing campaign for a number of weeks now and the results have been excellent.

“Because it is such a large project, co-ordination and communication between all parties is essential to ensure it is successful. In this case it has proved to be very effective.”

Andrew Whittaker, Director of Mailtech, said: “The management of this project has gone very smoothly. We liaised closely with Budget and Fisherprint on production cycles and reorganised our shift patterns to ensure that we met our despatch targets.”

August 2002

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Contact:
Andrew Whittaker
Mailtech 
Tel: 01733 311345

Mailtech
Fisherprint

Budget Insurance

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