The latest research from the DMIS
shows that direct mail is still one of the most popular methods of
marketing. The industry grew for the seventh year running last year to
£11.14 billion, up 10 per cent on 2000 figures.
Andrew Whittaker, director of Mailtech,
said: “We have seen significant growth over the last year. We have
taken on more people, increased our capacity and now offer more
services to our customers.
“Direct mail is a very effective way
of marketing and is becoming increasingly more sophisticated. We
recognise this and in particular we invest in developing people,
technology and procedures to ensure that we can continue to provide a
complete, high quality service to our customers.
“Mailtech’s ambition is to become
a leading provider of direct marketing services.”