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13 September 2003

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Direct marketing company expand to meet demand

The Direct Mail Information Service (DMIS) has announced that expenditure on direct mail in the UK has reached an all time high - and the data means good news for a Peterborough company.

The DMIS figures reveal that, despite an increasing use of e-mail and the internet, £2.04 billion was spent on direct mail during 2000, up from £1.8 billion in 1999.

Commenting on the national figures Andrew Whittaker, director of Peterborough-based direct mail company Mailtech, said:

“The direct mail industry is very healthy. The level of business that we are attracting follows the overall industry trend and Mailtech is expanding rapidly.

"Our recent investments and expansion were made because we were seeing an increase in our own business volumes. We now have greater capacity and can offer more sophisticated services to meet the ever increasing demand for direct mail.”

Mailtech has recently taken on new staff and invested in new high-tech equipment to cope with the growing volumes of business. Recent appointments have seen its workforce expand by 20 per cent to a total of 30 full-time people. The DMIS figures also show that:

Direct mail volumes increased to 4.66 billion items, up from 4.34 billion in 1999. Mailings from companies direct to consumers contributed to this volume in growth. The financial industry (an increase of over 15% to 859.9 million items in the banking sector and 6% to 351.9 million in insurance industry) and education and government mailings (up 26% at 17.87 million and over 14% to 35.4 million respectively) were major contributors to the growth. More women received mailed items than men. Those aged between 16 and 34 now receive more mail than 35-44 year olds - 827.78 items each year compared to 802.2.

March 2001




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