The survey involved over 4,400 companies across the UK that regularly
use direct mail and evaluated 13 different aspects of the service
provided by 260 mailing houses. It researched areas including response
to enquiries, reliability of services, value for money and clarity of
“We work hard to develop our customer
focused culture and these results show we are achieving this - and
continuing to improve,” said Andrew Whittaker, director of Mailtech.
“There is still much we can do to improve further, but in the areas of
‘meeting timescales’ and ‘mailings being produced to the agreed
specification’, we scored over 9 out of 10.”
Mailtech provides a wide range of
direct mail and direct marketing services and has recently invested
over £250,000 in upgrading and expanding its printing and enclosing
facilities to ensure it has some of the most advanced and reliable
equipment in the region.
QMP carries out the survey to provide
a benchmark for the industry and provide buyers of direct mail
services with a source of proven high quality suppliers.
The survey forms part of Mailtech’s
Quality for Mail Production (QMP) accreditation, which is carried out
by the BAB to provide a benchmark for the industry and provide buyers
of direct mail with a source of proven high quality suppliers.