Peterborough-based direct mail company
Mailtech (UK) Ltd is supporting a campaign by environmental
organisation Planet Ark and the direct marketing industry to reduce
the amount of “junk” mail that people receive each year.
The objective of the campaign, which
was launched by Planet Ark co-founder and tennis professional Pat Cash
and pop singer Dannii Minogue, is to raise awareness of the ‘Mailing
This free service allows people to
stop receiving unwanted mail simply by registering their details at www.mpsonline.org.uk
Once people fill in the form, their details are removed from 95 per
cent of UK mailing lists. For the cost of a local call, people can
also register by phone on 0845 7034599.
Andrew Whittaker, director at Mailtech,
commented: “Many people might be surprised that a direct mail
company such as ourselves is supporting an initiative which might be
considered detrimental to the work we do.
“However, this is totally to the
contrary. We want direct mail campaigns to be effective. If people
join the Mailing Preference Service and remove their names from the
mailing list, we know that those people who remain most likely want to
receive direct mail. The whole point of a campaign is to reach those
people who are really receptive and interested in receiving
“This campaign is a win-win
situation for everyone,” continued Andrew Whittaker. “Consumer’s
now have the choice about whether or not they receive direct mail
material. As a result campaigns will be more effective, streamlined
and cost effective to deliver. And most importantly, the reduction of
unnecessary direct mail will ensure there is less impact on the
To help reduce environmental impact
even further the Planet Ark and Direct Marketing Association campaign
also urges consumers to regularly use local authority services to
recycle any direct mail received.