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10:06 on Tuesday
26 October 2004

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Mailtech backs campaign to reduce and recycle 'junk' mail


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Peterborough-based direct mail company Mailtech (UK) Ltd is supporting a campaign by environmental organisation Planet Ark and the direct marketing industry to reduce the amount of “junk” mail that people receive each year.

The objective of the campaign, which was launched by Planet Ark co-founder and tennis professional Pat Cash and pop singer Dannii Minogue, is to raise awareness of the ‘Mailing Preference Service’.

This free service allows people to stop receiving unwanted mail simply by registering their details at www.mpsonline.org.uk  Once people fill in the form, their details are removed from 95 per cent of UK mailing lists. For the cost of a local call, people can also register by phone on 0845 7034599.

Andrew Whittaker, director at Mailtech, commented: “Many people might be surprised that a direct mail company such as ourselves is supporting an initiative which might be considered detrimental to the work we do.

“However, this is totally to the contrary. We want direct mail campaigns to be effective. If people join the Mailing Preference Service and remove their names from the mailing list, we know that those people who remain most likely want to receive direct mail. The whole point of a campaign is to reach those people who are really receptive and interested in receiving information.

“This campaign is a win-win situation for everyone,” continued Andrew Whittaker. “Consumer’s now have the choice about whether or not they receive direct mail material. As a result campaigns will be more effective, streamlined and cost effective to deliver. And most importantly, the reduction of unnecessary direct mail will ensure there is less impact on the environment.”

To help reduce environmental impact even further the Planet Ark and Direct Marketing Association campaign also urges consumers to regularly use local authority services to recycle any direct mail received.

October 2003

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Andrew Whittaker
Mailtech 
Tel: 01733 311345

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