Peterborough-based direct mail company,
Mailtech UK, is looking forward to further growth in the direct mail
industry through 2001, despite the increasing use of e-mail and the Internet.
Mailtech director Andrew Whittaker says:
“Rather than being in decline, the direct mail industry is going
from strength to strength. Direct mail is frequently being used
alongside the new Internet media in large advertising campaigns."
"The volume of direct mail in the UK
has increased by 100 per cent over the past two years and expenditure
on direct mail has increased by 147 per cent to more £2,000 million
per year. Every year more than £29 billion worth of business is
generated by the direct mail industry and direct mail now commands
more than 12.4 per cent of total advertising revenue, showing that
more and more companies are seeing the benefits of this highly
"That trend looks set to continue