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09:14 on Wednesday
8 September 2004

Cambridgeshire Chamber of Commerce & Industry


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New Year offers new growth for direct mail company

Peterborough-based direct mail company, Mailtech UK, is looking forward to further growth in the direct mail industry through 2001, despite the increasing use of e-mail and the Internet.

Mailtech director Andrew Whittaker says: “Rather than being in decline, the direct mail industry is going from strength to strength. Direct mail is frequently being used alongside the new Internet media in large advertising campaigns."

"The volume of direct mail in the UK has increased by 100 per cent over the past two years and expenditure on direct mail has increased by 147 per cent to more £2,000 million per year. Every year more than £29 billion worth of business is generated by the direct mail industry and direct mail now commands more than 12.4 per cent of total advertising revenue, showing that more and more companies are seeing the benefits of this highly effective medium.

"That trend looks set to continue into 2001."

December 2000




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