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21:41 on Saturday
19 June 2004


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John Lewis launches new free fashion advice service

A new service has been launched at John Lewis aimed to take the stress out of choosing the right outfit for the right occasion!

New to the store is a Personal Fashion Adviser who is on hand to help with expert, impartial advice on how to update your wardrobe, accessorise an outfit or try out a range of new styles and colours.

What's more, the service is free and there is no obligation to buy.

Linda Plumb - Fashion Advisor at John Lewis Peterborough Store

Personal Fashion Adviser, Linda Plumb, will discuss your requirements in private and talk through the look and style a customer wants to achieve. "We appreciate that one of the major headaches when shopping for new clothes or accessories is knowing what suits and what doesn't. It helps to have an objective opinion from someone who understands every shape and size; which colours enhance, which styles flatter and who knows the range of clothing in the store," says Linda, who has been with John Lewis for ten years.

Once Linda has a sound knowledge of what is to be achieved, a selection of outfits - including shoes, bags, hats or cosmetics - is found in the right price brackets and tried on in a private fitting room until the required 'look' is accomplished.

Customers are helped to feel relaxed and pampered and encouraged to broaden their approach to both styles and colours, whilst under no pressure to make a purchase at the end of the consultation. "We will also let customers know when new ranges by their favourite designer come in, so they are the first to try new styles and colours. Money can be saved too," says Linda, "as clothes you feel good in are bound to be worn time and time again."

For an appointment, please call Linda Plumb on 01733 344644 ext 5318 or visit the Fashions Department.

John Lewis will be promoting this service and showing their autumn/winter collection at The Flex-Able SOS Show on 24/25 September at The Bull Hotel, Peterborough.

"This two day event is aimed at PAs and secretaries, and throughout this they will be able to see our comprehensive range of clothing and accessories. On the evening of Wednesday, 25 September, we will be staging a Finale Fashion Show at the 'PA of the Year Awards' Ceremony," explains Lisa Andrews, Merchandise Manager for John Lewis.

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