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Brochure focuses on Innovation Centre vision



Proposals for the development of a new innovation centre to encourage the growth of knowledge-based companies in Peterborough have received a further stimulus with the launch of an information brochure.

The brochure, featuring a dynamic logo design, is being mailed to local business leaders, councillors and other public authority officials to keep them fully informed about progress towards securing funding for the centre.

Project steering group chairman John Durance said: “The creation of the logo and the publication of the brochure are two more important steps forward for the project. We are very pleased with the design, which will help us to communicate the aims and ambitions for the centre and for Peterborough to a wider audience.

“Innovation centres are designed for young, growing companies, which by their nature are not attractive propositions for traditional property developers who prefer to negotiate long term leases with well established businesses. Therefore, we will need public funding and we have already applied for grants from local, regional, national and European bodies.”

Langtoft-based graphic design consultancy Gareth Jones Design designed the brochure and created the logo for the innovation centre. Gareth Jones said: “The design employs simple yet dynamic shapes which suggest the PIC initials of the centre itself while also reflecting a human figure, one arm raised in contemplation - symbolising the concept of innovation.

“The design also harmonises with proposals that the centre will attract companies that specialise in environmentally sustainable technologies.”

The innovation centre is expected to be a building of between 30,000 and 40,000 square feet (2,800 and 3,700 square metres), offering small, growing companies units ranging in size from 250 square feet to 1,700 square feet (23 to 160 square metres). Tenants will have shared access to meeting rooms, a restaurant, reception and post and photocopying facilities.

It will provide young knowledge-based firms with premises and a range of support services, helping them to grow and provide more high-quality jobs. Although companies from any market sector will be eligible as tenants, the focus of the centre will be on businesses that are involved in environmental science, engineering and consultancy.

A steering group - funded by HSBC, Peterborough City Council and the former Greater Peterborough Chamber of Commerce, Training & Enterprise - is proposing that the centre should accommodate between 60 and 70 small companies that would directly employ over 250 people. As companies expand they will have the freedom to move into larger premises and employ more people in high-technology roles.

The proposal to encourage companies specialising in environmentally sustainable technologies has already been welcomed by the Peterborough-based UK Centre for Economic and Environmental Development. Its research reveals that the UK market for environmental services is expected to almost double to £16 billion by 2010.

In addition, the government has a target of increasing by 20 per cent the UK share of world markets for environmental technologies by 2005.

For a copy of the Peterborough Innovation Centre brochure telephone 01733 404390.

January 2002

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Contact:
David Steel
Peterborough Innovation Centre Project Consultant

Tel: 01832 280536
Email:
[email protected]

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