Proposals for the development of a new innovation centre to encourage
the growth of knowledge-based companies in Peterborough have received
a further stimulus with the launch of an information brochure.
The brochure, featuring a dynamic logo
design, is being mailed to local business leaders, councillors and
other public authority officials to keep them fully informed about
progress towards securing funding for the centre.
Project steering group chairman John
Durance said: “The creation of the logo and the publication of the
brochure are two more important steps forward for the project. We are
very pleased with the design, which will help us to communicate the
aims and ambitions for the centre and for Peterborough to a wider
“Innovation centres are designed for
young, growing companies, which by their nature are not attractive
propositions for traditional property developers who prefer to
negotiate long term leases with well established businesses.
Therefore, we will need public funding and we have already applied for
grants from local, regional, national and European bodies.”
Langtoft-based graphic design
consultancy Gareth Jones Design designed the brochure and created the
logo for the innovation centre. Gareth Jones said: “The design
employs simple yet dynamic shapes which suggest the PIC initials of
the centre itself while also reflecting a human figure, one arm raised
in contemplation - symbolising the concept of innovation.
“The design also harmonises with
proposals that the centre will attract companies that specialise in
environmentally sustainable technologies.”
The innovation centre is expected to
be a building of between 30,000 and 40,000 square feet (2,800 and
3,700 square metres), offering small, growing companies units ranging
in size from 250 square feet to 1,700 square feet (23 to 160 square
metres). Tenants will have shared access to meeting rooms, a
restaurant, reception and post and photocopying facilities.
It will provide young knowledge-based
firms with premises and a range of support services, helping them to
grow and provide more high-quality jobs. Although companies from any
market sector will be eligible as tenants, the focus of the centre
will be on businesses that are involved in environmental science,
engineering and consultancy.
A steering group - funded by HSBC,
Peterborough City Council and the former Greater Peterborough Chamber
of Commerce, Training & Enterprise - is proposing that the centre
should accommodate between 60 and 70 small companies that would
directly employ over 250 people. As companies expand they will have
the freedom to move into larger premises and employ more people in
The proposal to encourage companies
specialising in environmentally sustainable technologies has already
been welcomed by the Peterborough-based UK Centre for Economic and
Environmental Development. Its research reveals that the UK market for
environmental services is expected to almost double to £16 billion by
In addition, the government has a
target of increasing by 20 per cent the UK share of world markets for
environmental technologies by 2005.
For a copy of the Peterborough
Innovation Centre brochure telephone 01733 404390.