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7 March 2001

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Positively Peterborough

Research pays off for web re-launch


Local businesses and individuals now have access to the very latest legal news and views, as the city’s first legal web site has just been re-launched. The site, from Hegarty & Co solicitors has been totally re-written after extensive research with Internet users.

Speaking at the launch, Marketing Manager Mark Dodds said: “When we were looking at the redesign, we decided to first of all ask clients and potential clients what they wanted from a web site dealing with the law.  It would be all to easy to design a fancy looking site, totally ignorant of the fact that users perhaps were more interested in the content than the look.”

The research asked a number of questions relating to the use of web sites and their design.  It was completed via the Internet and analysed at Hegarty’s Peterborough Office.  Mark went on to say the research was invaluable in developing the new look: “The responses to the survey told us a lot about what to include and, more interestingly, what people felt was not important on a law web site. The finished product is quick to load, easy to navigate and of course, contains information rather that it being simply and electronic brochure, as so many sites sadly are these days”

Hegarty & Co lead the way in many area of law on the web and are looking to expand their web presence further in the next few months.

Mark continued: “The launch of the site is just the next stage in our web strategy.  We already have four sites running for different sectors of our market and we have two further phases already well underway for the main site, which we hope to launch in the next six weeks.  These are exciting times and you need to keep up to speed with developments in technology in order to remain competitive”  

June 2000

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