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08:32 on Tuesday
26 October 2004

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Greeting Card Group chooses Peterborough


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The cost benefits, location advantages and staff availability in Peterborough has persuaded the UK’s largest ‘value’ greeting card retailer to establish a new head office in the city. 

Greeting Card Group Ltd has purchased a 15,000 sq m (163,000 sq ft) warehouse and office building, together with 1 hectare (2.7 acres) of expansion land, at Shrewsbury Avenue, Peterborough. It will accommodate over 100 staff.


The group was created following the £45 million acquisition by Cardfair Limited of Card Warehouse Ltd in May 2003. The combined operation now has 438 branches trading under both High Street brands throughout the country.

Operations director Tim Lawson said: “After reviewing several locations we decided that Peterborough offered the best mix of cost, location and staff availability. We are confident that Peterborough will prove an excellent base for the business.

“Our workers who have also relocated to Peterborough thought it was a nice, clean city with good sports facilities and transport links.”

Greater Peterborough Investment Agency (GPIA) provided additional advice on the move, including arranging a staff tour of the city.

GPIA chief executive Gloria Milne said: “The Greeting Card Group’s decision to relocate in Peterborough demonstrates the city’s attractions as a dynamic business centre. When senior executives experience for themselves what the city has to offer it invariably results in a relocation decision.”

The Greeting Card Group’s origins date from 1991 when Simon Lawson began business as a wholesaler of cards to newsagents and post offices. In 1992 he opened his first ‘Just Cards’ shop in Hitchin, Hertfordshire, and progressively integrated greeting card companies such as Cardfair, Designer Greetings and Cards Plus.

December 2003

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