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With more
and more businesses embracing sustainable practices, a conference in
Peterborough next March will look at the role marketing can play in
responding to the green agenda.
With the
green agenda gathering pace, organisations are assessing their
impact on the environment. They are also looking for opportunities
to establish green credentials that can forge relationships, build
brands and increase bottom line results.
But
responding to this challenge isn’t straightforward. It demands a
deep understanding of the issues and potential pitfalls, as well as
the opportunities. There is a growing feeling that marketing can
lead the way in meeting the challenge - but is that really the case? |
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To further the debate on the subject - and provide ideas and
inspiration to anyone attending - this national one-day conference
looks at how organisations can go beyond basic ‘eco-friendly’ claims
and instead integrate sustainability policies with wider corporate
social responsibility programmes.
John Luff,
a former Head of Global Brand and of Global CSR at BT is speaking at
the conference. John says, "If you’re looking for a lecture on CSR,
don’t come to hear me speak at this conference! But if you’re
looking for the ammunition to help you make sustainable marketing a
reality for your own brand, I'll show you a way forward through
greater understanding - a way to think multi-dimensionally about
your brand.
“No
hugging trees - CSR and sustainable marketing is about the economics
of being in business. The most corporately irresponsible business is
one that goes out of business.”
Conference
highlights…
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Join
the debate: does marketing really hold the key to sustainable
business?
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Talk
directly to people who have made green marketing work for them
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Find
out how to avoid ‘greenwash’ and make meaningful business
decisions that benefit you and the planet.
Key
speakers…
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Jonathon Porritt, Programme Director, Forum for the Future and
Chairman, UK Sustainable Development Commission
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John
Grant, Author of the Green Marketing Manifesto
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Ed
Gillespie from Futerra Creative Director and Co-founder, Futerra
Sustainability Communications,
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John
Luff, international consultant on sustainable marketing
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Ecover,
environmentally friendly cleaning products
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Royal
Mail, greening the fleet, making direct mail more planet
friendly.
The
conference takes place on 12 March 2009 in Peterborough. Prices for
the event start from £140. More information and booking facilities
can be found at www.greenmarketingconference.co.uk
February 2009 -
Peterborough UK Community Website
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