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12:16 on Saturday
27 November 2004

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Top UK Marketing Expert to talk in Peterborough

Marketers in Peterborough have an opportunity to hear one of the UK's top experts on October 3rd when Dr Paul Fifield leads a Marketing Masterclass on the subject of "Market Segmentation or Customer Profiling?" Paul has a respected academic background coupled with a very practical (and sometimes challenging) view on his subject - and he's a highly entertaining speaker, to boot!

Paul Fifield has been extensively involved in consultancy and strategic marketing training since 1980. He has developed the marketing strategy for some of the UK's largest companies and is a sought-after presenter of development programmes and workshops.

An outspoken champion of Customer Strategy, he has written widely on the subject. His book "Marketing Strategy" is a standard text for many MBA and Marketing courses.

The event is open to anyone in the area with an interest in marketing. The invitation to Paul Fifield to lead the event was made by the newly-formed Greater Peterborough CIM Marketing Group with the aim of giving marketers in Peterborough the chance to hear some of the latest (perhaps even controversial) ideas on marketing and question their proponent!

Event details:


Wednesday October 3rd, 2001


6.30pm for 7pm


Powerhouse Auditorium
Perkins Engines, Eastfield, Peterborough


CIM Members 15, non-members 20 (includes buffet)

How to Book:

by phoning CIM Central Reservations on 0141 221 7700 with your credit card details

For more details on this event or on the new Greater Peterborough CIM Marketing Group, contact Bob Hogg 

September 2001




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Bob Hogg
Pointer Marketing
[email protected]
Credit Card Booking: 
0141 221 7700

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