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17 November 2002

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Full house for first marketing event

Dr Paul Fifield was the guest speaker at the inaugural meeting for the Chartered Institute of Marketing's (CIM) Greater Peterborough Group on Wednesday 3 October.

Around eighty marketers from the Greater Peterborough area turned out for the event, which was held at Perkin's Innovation Centre in Eastfield.

Dr Fifield, author of 'Marketing Strategy' and outspoken champion of customer focus, entertained the audience for almost two hours with his no-nonsense guide to the latest techniques in market segmentation. He reminded marketers that "there's no pain without gain" and that to give customers what they want you have to get closer to them; and you can only do this by understanding their motivation towards purchase decisions.

The CIM Greater Peterborough Marketing Group is an informal gathering that has been established to give marketers in the area the opportunity to meet up on a regular basis. The meetings are open to everyone with an interest in marketing, whether or not a CIM member.

The next event will be a Creative Thinking Workshop, led by Gordon Adams of Alternative Futures. The event will be held on Wednesday 28 November, from 6.30pm to 9.00pm, and will again be held at Perkins.

For further information about this or other events, contact Bob Hogg, details below.

October 2001




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Bob Hogg
Pointer Marketing
[email protected]
Tel: 01778 561484

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