Peterborough-based companies are becoming more profitable and winning
new sales opportunities that help them ‘keep ahead of the game’
thanks to an effective Investor Development business support service.
The Investor Development service is provided by Greater Peterborough
Investment Agency (GPIA) and helps firms identify the issues that are
affecting their success. It then provides guidance on obtaining
professional advice that can make companies more successful.
Around 100 business managers heard
more about the service from GPIA business development manager Marija
Lysak during a breakfast seminar at the Bull Hotel, Peterborough, on
Tuesday (27 January).
Marija said the service is equally
available to start-up enterprises, recently relocated businesses and
well-established companies. It works closely with Business Link
Cambridgeshire in providing advice on such topics as marketing,
recruitment and training, exports, benchmarking, networking and
property and relocation.
The scale of its success was
illustrated by Business Link Cambridgeshire chief executive Stephen
Hampson, who said a sample of 50 Business Link customers throughout
the county were expecting to add more than £26 million gross value in
the coming year. Seven Business Link customers in Peterborough were
projecting an added value of £3 million.
“We are growing fast and achieving
more success for more companies,” he said. “In Peterborough we
have 1,300 customers, 953 of which are established businesses –
equal to 17 per cent of the business population. We are also securing
high customer satisfaction, with 89 per cent of our customers placing
our service in the very good or excellent categories.”
Mark Fenyes, managing director of
Omega Foundry, and Mark Powell from Swedeponic, presented case studies
illustrating the value of Business Link services.
Katie Hart, manager of the
Peterborough Enterprise Programme – another Business Link service
– also described how it helps new start-up businesses with a range
of advice, seminars and workshops. “Independent research
demonstrates that professional advice improves a business’s chances
of success by 20 per cent and that can make a real difference in
securing faster growth,” she said.
The meeting also heard how logistics
contractor Norbert Dentressangle overcame staff recruitment and
retention problems when it began managing the IKEA distribution centre
in Peterborough. Human resources manager Diane Hickey described how an
advertising campaign attracted more than 300 people to a recruitment
day and how training initiatives are being used to encourage employees
to develop long-term careers with the company.
For information about Investor
Development and other Business Link services call Marija Lysak on
01733 404395. For Business Link services call 0845 609 7979.