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21:29 on Sunday
8 August 2004


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Adverts drive record visitors to Positively Peterborough website

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A summer advertising campaign is driving record numbers of visitors to the Positively Peterborough promotional website and encouraging further inward investment and business relocations to the area.

Positively Peterborough

The campaign features the website address in posters – including an innovative giant ‘floor poster’ in the concourse at King’s Cross rail station – and in national newspaper and property magazine advertisements. It is supported by Greater Peterborough Investment Agency (GPIA) and national regeneration agency English Partnerships.

During July the site attracted 18,000 unique visitors, taking the total number of visitors since its launch in May 2002 to more than 100,000. Around 4,500 of July’s visitors (25 per cent) checked the site’s database of commercial properties, indicating a high level of interest from companies thinking of relocating to Peterborough.

These figures compare with 9,750 visitors in March and 5,888 February.

Gloria Milne, chief executive of Greater Peterborough Investment Agency, said: “These figures illustrate our success in promoting Peterborough as a dynamic business centre and the great quality of life that is enjoyed by residents.

“The number of people visiting the commercial property database remains consistently high, which is an encouraging sign of their real interest in buying or leasing business premises in the city. We have received ten relocation enquiries via the website over the past four months, two of which have progressed to investment decisions.”

The site, developed by Peterborough agencies Smye Holland Associates and T2 Studios, includes business and lifestyle content and a news section that is up-dated daily. It has just been re-launched in a format that makes it accessible to people with visual impairment.

  • In the financial year to the end of March GPIA handled a total of 257 relocation enquiries compared with 192 for the previous 12 months – a period when international confidence was damaged by the terrorist attacks in the USA on 11 September 2001 and the subsequent war in Afghanistan.

August 2003




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