The campaign features the website address in posters – including an
innovative giant ‘floor poster’ in the concourse at King’s Cross
rail station – and in national newspaper and property magazine
advertisements. It is supported by Greater Peterborough Investment
Agency (GPIA) and national regeneration agency English Partnerships.
During July the site attracted 18,000
unique visitors, taking the total number of visitors since its launch
in May 2002 to more than 100,000. Around 4,500 of July’s visitors
(25 per cent) checked the site’s database of commercial properties,
indicating a high level of interest from companies thinking of
relocating to Peterborough.
These figures compare with 9,750
visitors in March and 5,888 February.
Gloria Milne, chief executive of
Greater Peterborough Investment Agency, said: “These figures
illustrate our success in promoting Peterborough as a dynamic business
centre and the great quality of life that is enjoyed by residents.
“The number of people visiting the
commercial property database remains consistently high, which is an
encouraging sign of their real interest in buying or leasing business
premises in the city. We have received ten relocation enquiries via
the website over the past four months, two of which have progressed to
The site, developed by Peterborough
agencies Smye Holland Associates and T2 Studios, includes business and
lifestyle content and a news section that is up-dated daily. It has
just been re-launched in a format that makes it accessible to people
with visual impairment.