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06:45 on Saturday
19 June 2004

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Businesses urged to support Positively Peterborough promotion


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Local companies are being asked to support the ‘Positively Peterborough’ promotional campaign by using its distinctive logo on their business stationery and corporate brochures.

The campaign, which aims to attract new business relocations and economic expansion for the Greater Peterborough area, is built around the Positively Peterborough marketing message.

Positively Peterborough


Now local firms and organisations can help extend the marketing message to a wider audience by downloading a copy of the logo from www.branding.positivelypeterborough.org

Gloria Milne, chief executive of Greater Peterborough Investment Agency, which is spearheading the campaign, believes the initiative will secure much greater recognition for Peterborough as a dynamic business location.

“Our promotional budget is fully committed to achieving best results most cost effectively,” she said. “If local organisations can add the Positively Peterborough logo to their stationery and other literature it will help achieve improved recognition for the promotional message at no extra cost.

“The success of the campaign in attracting new companies to Greater Peterborough helps generate improved prosperity for the area, which in turn will bring additional business for the companies that are already located here.”

The Positively Peterborough website has attracted almost 85,000 unique visitors in its first year of operation, with 34 per cent using the commercial property database, thus demonstrating an interest in finding business premises in the area.

For more information about the Positively Peterborough campaign visit - www.positivelypeterborough.org 

June 2003

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