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18 June 2004

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Positively Peterborough message boosts local economy


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Latest developments in the ‘Positively Peterborough’ campaign to attract company relocations to Greater Peterborough were revealed to leaders of the area’s business community at a breakfast meeting in the Peterborough Suite at the East of England Showground today (Thursday 5 June).

Positively Peterborough


Around one hundred people attended a joint presentation by Gloria Milne, chief executive of Greater Peterborough Investment Agency (GPIA), and Paul Griffiths, regional business development manager of national regeneration agency English Partnerships (EP).

They revealed how over £1 million has been invested over the past four years in the multi-faceted Positively Peterborough promotional campaign to attract company relocations and publicise the city’s business and lifestyle benefits.

The money has been spent on a range of promotional activities, including advertising, direct mail, exhibitions, media relations, new brochures, a multi-media CD and a website www.positivelypeterborough.org 

Mrs Milne described how the campaign was helping to generate a continuing stream of relocation enquiries, which led to new investment in the local economy and additional career prospects for local people.

Forty companies moved into new premises in the Greater Peterborough area during the 12 months to March 2003, compared with 32 in 2001/02, she said. This was the highest number of relocations for more than a decade.

In the same period GPIA handled 255 enquiries about relocation or expansion, a strong recovery following a dramatic slump to 192 in the previous year when terrorism fears hit business confidence.

“These figures represent the creation and safeguarding of over 1,000 jobs and a considerable contribution to all sectors of the local economy at a time of worldwide economic uncertainty,” she added.

Mrs Milne said several organisations – including English Partnerships, the city council and East of England Development Agency – plus the local business community were contributing to the success of the campaign.

Paul Griffiths described how the marketing campaign was helping to sell English Partnerships’ commercial development land in Peterborough. A variety of commercial development sites ranging from 1.5 acres (0.6 hectares) up to 20 acres (8 hectares) are still available.

He said EP’s support for Peterborough included sponsorship of the Peterborough Festival from 20 June to 13 July and working with the city council on a development master plan for expansion of city centre shopping and leisure facilities.

For more information about development opportunities in Peterborough contact GPIA on 01733 404390 or visit www.positivelypeterborough.org 

June 2003

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