Around one hundred people attended a joint presentation by Gloria
Milne, chief executive of Greater Peterborough Investment Agency (GPIA),
and Paul Griffiths, regional business development manager of national
regeneration agency English Partnerships (EP).
They revealed how over £1 million has
been invested over the past four years in the multi-faceted Positively
Peterborough promotional campaign to attract company relocations and
publicise the city’s business and lifestyle benefits.
The money has been spent on a range of
promotional activities, including advertising, direct mail,
exhibitions, media relations, new brochures, a multi-media CD and a
Mrs Milne described how the campaign
was helping to generate a continuing stream of relocation enquiries,
which led to new investment in the local economy and additional career
prospects for local people.
Forty companies moved into new
premises in the Greater Peterborough area during the 12 months to
March 2003, compared with 32 in 2001/02, she said. This was the
highest number of relocations for more than a decade.
In the same period GPIA handled 255
enquiries about relocation or expansion, a strong recovery following a
dramatic slump to 192 in the previous year when terrorism fears hit
“These figures represent the
creation and safeguarding of over 1,000 jobs and a considerable
contribution to all sectors of the local economy at a time of
worldwide economic uncertainty,” she added.
Mrs Milne said several organisations
– including English Partnerships, the city council and East of
England Development Agency – plus the local business community were
contributing to the success of the campaign.
Paul Griffiths described how the
marketing campaign was helping to sell English Partnerships’
commercial development land in Peterborough. A variety of commercial
development sites ranging from 1.5 acres (0.6 hectares) up to 20 acres
(8 hectares) are still available.
He said EP’s support for
Peterborough included sponsorship of the Peterborough Festival from 20
June to 13 July and working with the city council on a development
master plan for expansion of city centre shopping and leisure
For more information about development
opportunities in Peterborough contact GPIA on 01733 404390 or visit www.positivelypeterborough.org