Guest speaker Gloria Milne, chief executive of Greater Peterborough
Investment Agency (GPIA), will describe how the campaign was planned,
the promotional techniques that have been used and the results that
have been achieved to date. She will also provide an insight into
further elements of the campaign that are planned for the future.
GPIA works with national regeneration
agency English Partnerships and other organisations to promote
Peterborough as an ideal location for business with a high quality
lifestyle for families.
The Positively Peterborough message
has been promoted with newspaper, magazine and poster advertising, a
livery makeover on London taxis, direct mail, a helicopter overview
day, a website, exhibitions and media relations.
The Peterborough Ortons Rotary Club
meeting will be held in the Hayloft, Ramblewood Inn, Orton Hall Hotel,
at 12.30 pm. For more information contact Bill Collins – Telephone: