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18:23 on Tuesday
24 February 2004

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Positively Peterborough website traffic hits new record


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Traffic on Peterborough’s promotional website - www.positivelypeterborough.org - hit new record levels in the final month of the financial year according to figures just released.

Positively Peterborough


During March the site registered almost 9,750 unique visitors, well ahead of the 5,888 total for February, which was itself 1,000 ahead of the total for January.

The site is also attracting a high proportion of repeat visits with almost half (46.8 per cent) of visitors returning in less than one day and 15.3 per cent returning in one to three days.

“These figures are very encouraging,” said Gloria Milne, chief executive of Greater Peterborough Investment Agency, which spearheads the city’s promotional activities. “The site is generating high levels of awareness of the city’s advantages as a business location with a good quality lifestyle.

“We are currently working on further facilities to extend the benefits of the site so that it will reach more people with positive messages about living and working in Peterborough.”

The site includes a database of available commercial property to help companies that are seeking to relocate within the area plus a latest news section that is up-dated daily.

April 2003

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