Peterborough is promoting a positive message to the world about the
attractions of the city as a place to live, work and do business,
Peterborough city councillors have been told.
Gloria Milne, chief executive of
Greater Peterborough Investment Agency, gave a presentation to members
of the council's All Party Policy Committee, to update them on the
Positively Peterborough promotional campaign which is attracting
investment into the area.
"Peterborough has much to be
positive about. We are a fast-growing city in a fast-growing region,
with a younger-than-average population. We have a first-class quality
of life as one of only four Environment Cities in the UK," she
She said that the council-backed joint
promotional campaign run by Greater Peterborough Investment Agency (GPIA)
and national regeneration agency English Partnerships is generating
new jobs for the city.
Latest figures show that relocation
enquiries handled by GPIA have remained constant despite the worldwide
economic slowdown and that this is being reflected in the number of
companies moving into the area.
Advertising, direct mail, media
relations and the www.positivelypeterborough.org
website are successfully raising awareness of the city, Mrs Milne told
councillors. The campaign is being extended this year with a renewed
focus on attracting companies from key growth areas such as the
environment and food sectors.
The council's proposals for city
centre development to secure Peterborough's position as the prime
location in the region - currently being worked on as a city centre
masterplan - will help to attract new businesses, Mrs Milne added.