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21:48 on Wednesday
31 December 2003

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Peterborough promoting a positive message


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Peterborough is promoting a positive message to the world about the attractions of the city as a place to live, work and do business, Peterborough city councillors have been told.

Gloria Milne, chief executive of Greater Peterborough Investment Agency, gave a presentation to members of the council's All Party Policy Committee, to update them on the Positively Peterborough promotional campaign which is attracting investment into the area.

"Peterborough has much to be positive about. We are a fast-growing city in a fast-growing region, with a younger-than-average population. We have a first-class quality of life as one of only four Environment Cities in the UK," she told councillors.

She said that the council-backed joint promotional campaign run by Greater Peterborough Investment Agency (GPIA) and national regeneration agency English Partnerships is generating new jobs for the city.

Latest figures show that relocation enquiries handled by GPIA have remained constant despite the worldwide economic slowdown and that this is being reflected in the number of companies moving into the area.

Advertising, direct mail, media relations and the www.positivelypeterborough.org website are successfully raising awareness of the city, Mrs Milne told councillors. The campaign is being extended this year with a renewed focus on attracting companies from key growth areas such as the environment and food sectors.

The council's proposals for city centre development to secure Peterborough's position as the prime location in the region - currently being worked on as a city centre masterplan - will help to attract new businesses, Mrs Milne added.

February 2003

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Contact:
Gloria Milne/Bill Agnew
Greater Peterborough Investment Agency
Tel: 01733 404390

GPIA

Positively Peterborough

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