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22:03 on Tuesday
6 May 2003

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Promotional website scores 'unprecedented' success

The new Positively Peterborough promotional website has achieved unprecedented success levels within the first few weeks of being launched.

Positively Peterborough

The site – a joint initiative from Greater Peterborough Investment Agency (GPIA) and English Partnerships, the government agency for regeneration and development – has exceeded all expectations in the numbers of distinct visitors and the frequency of return visits.

“These figures are very encouraging and reflect the effort being made to promote Peterborough as an attractive business location with excellent lifestyle benefits,” said GPIA business development director Bill Agnew.

The site, developed by Peterborough-based T2 Studios, ‘went live’ in early June and replaced an earlier promotional site that was launched two years ago. “The initial visitor figures are unprecedented for a newly-launched site, especially given that we had not initiated search engine marketing and associated promotional activity,” said T2 new media director James Lewis.

“Frequent news updates and other additions give the site a sense of immediacy and we are investigating techniques to make it user-friendly for people with disabilities,” he added.

Within the first full month of the site launch there were 800 distinct visitors with 70.5 per cent making return visits in less than one day. A further 20 per cent made return visits within seven days. On this basis 1,400 visitors are expected for the month of July.

Figures also reveal that the site is effective in attracting business visitors who are interested in relocating within the Greater Peterborough area, with 30 per cent of users visiting the commercial property section, making it one of the most frequently used sections.

Around 18 per cent of visitors used search engines to find the site, with Yahoo! being the most popular followed by Alta Vista and Google.

July 2002




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Bill Agnew
Greater Peterborough Investment Agency
Tel: 01733 404390


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