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11:11 on Friday
14 November 2003

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Peterborough launches new promotional campaign

A new promotional campaign aimed at attracting new investment and jobs into Peterborough and surrounding areas was unveiled today (Wednesday 17 April) to an audience of civic and business leaders.

The campaign is being led by Greater Peterborough Investment Agency (GPIA) with the support of the city council and other bodies involved in the promotion of Peterborough.

Some of the new adverts for Peterborough to appear in the national press

GPIA chief executive Gloria Milne told the meeting: "Attracting new investment into an area is a highly competitive business - and some of our competitors have far bigger marketing budgets than GPIA can hope for.

"To be successful we have to co-ordinate the activities of all the many organisations in Peterborough which are, in one way or another, involved in promoting the city. We have to make the sum of the parts - and the sum of the budgets - greater than the whole.

"And because we cannot out-spend the competition, we have to out-smart them!"

The campaign which was launched this morning will include advertising in the national press, new leaflets, direct mail and a redesigned website for Peterborough.

Local marketing and public relations consultancy Smye Holland Associates and design agency T2 Studios have been appointed to handle the campaign.

This morning they revealed the first of a series of adverts and gave a first glimpse of the designs for the new literature and website.

April 2002




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