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20:36 on Monday
30 December 2002

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Investment Agency launches search for more Ambassadors



Peterborough is to appoint more Ambassadors as part of its campaign to raise international profile and attract more jobs and investment to the city.

As part of the Positively Peterborough campaign, and following the success of its Peterborough Ambassadors programme launched in June 2001, the Greater Peterborough Investment Agency (GPIA) is launching a search for more Ambassadors to represent the city. New Ambassadors are being sought from all types of business but GPIA is specifically targeting the city's successful food and environmental sectors.

The new recruits will join over 30 business people already appointed and will meet with other Peterborough Ambassadors at a luncheon to be held on Thursday 21 February 2002. Speakers at the event will include Jonathan Selwyn (UK CEED) and a representative from FoodFen, an association of farmers and food companies based in the fens. Both speakers will illustrate how their organisations are contributing to the local economy and how clusters of firms in related industries can be a springboard for growth.

Commenting on the programme Jonathan Selwyn said: "Our recent study has shown that the environment sector plays a significant role in Peterborough's economy. Appointing some of the area's environmental specialists will give formal recognition to the growing importance of this sector and I am sure they will prove to be excellent Ambassadors who will help to attract investment into the city."

Richard Turner of FoodFen added: "Food related businesses have been one of the area's strongest and most resilient industries for a long time. I am pleased that some of our members will be appointed as Ambassadors as they represent a significant proportion of the area's manufacturing output and employ over 12,000 local people."

The aim of the Peterborough Ambassadors programme is to raise the profile of the city as an excellent location for business growth which offers quality housing and extensive recreational facilities. GPIA is seeking directors or managers who are willing to make a point of extolling the virtues of Peterborough when talking to business contacts overseas and from other parts of the UK. 

GPIA chief executive Gloria Milne said: "Greater Peterborough's current and future success is primarily due to the presence of companies that not only offer employment here but also have a strong business reputation of their own. Through the Peterborough Ambassadors programme these companies can make substantial contribution to our work in attracting inward investment."

The programme - which is funded by English Partnerships and GPIA - will eventually be expanded to include representatives from the local arts, entertainment and sports sectors.

January 2002

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