Peterborough is to appoint its own
ambassadors as part of a campaign to raise its international profile
and attract more jobs and investment.
As part of the Positively Peterborough
campaign, the Greater Peterborough Investment Agency (GPIA) is to
launch a Peterborough Ambassadors programme for the local business
community on 29 June 2001 at the city's Marriott Hotel.
John Durance, chairman of GPIA, said:
"Greater Peterborough's current and future reputation and success
is primarily due to the presence of companies that not only offer
employment here but also have a strong business reputation of their
own both in the UK and abroad.
"We believe that these companies can
make a substantial contribution to the Positively Peterborough
campaign which underpins our work in attracting inward
In the first stage of the Peterborough
Ambassadors programme senior managers from such companies will be
invited to accept the role of ‘Peterborough Ambassador’ and asked
to formally promote the city during their daily business activities.
Her Majesty’s former High Commissioner
to Singapore, Alan Hunt, will speak at the launch event of his
experiences of business in the Far East and how to promote
international trade. The city's mayor and its two MPs will also be
present to support the launch.
The launch event will highlight the
appointment of the first Ambassadors and signal the start of a search
for more. GPIA is seeking directors and managers who are willing to
make a point of extolling the virtues of Peterborough when talking to
business contacts overseas.
John Durance said: " This personal
endorsement of the city from leading business figures will be a key
part of our plans to encourage inward investment through raising
Peterborough's international profile."
The Peterborough Ambassadors programme
will eventually be expanded to include representatives from the local
arts, entertainment and sports sectors.