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23:54 on Saturday
22 June 2002

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Peterborough appoints business ambassadors

The launch of the Ambassador's Scheme

Peterborough is to appoint its own ambassadors as part of a campaign to raise its international profile and attract more jobs and investment.

As part of the Positively Peterborough campaign, the Greater Peterborough Investment Agency (GPIA) is to launch a Peterborough Ambassadors programme for the local business community on 29 June 2001 at the city's Marriott Hotel.

John Durance, chairman of GPIA, said: "Greater Peterborough's current and future reputation and success is primarily due to the presence of companies that not only offer employment here but also have a strong business reputation of their own both in the UK and abroad.

"We believe that these companies can make a substantial contribution to the Positively Peterborough campaign which underpins our work in attracting inward investment."

In the first stage of the Peterborough Ambassadors programme senior managers from such companies will be invited to accept the role of ‘Peterborough Ambassador’ and asked to formally promote the city during their daily business activities.

Her Majesty’s former High Commissioner to Singapore, Alan Hunt, will speak at the launch event of his experiences of business in the Far East and how to promote international trade. The city's mayor and its two MPs will also be present to support the launch.

The launch event will highlight the appointment of the first Ambassadors and signal the start of a search for more. GPIA is seeking directors and managers who are willing to make a point of extolling the virtues of Peterborough when talking to business contacts overseas.

John Durance said: " This personal endorsement of the city from leading business figures will be a key part of our plans to encourage inward investment through raising Peterborough's international profile."

The Peterborough Ambassadors programme will eventually be expanded to include representatives from the local arts, entertainment and sports sectors.

June 2001




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