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Peterborough UK
02:13 on Thursday
19 April 2001

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Positively Peterborough

Peterborough promoted at world property show


Top property investors from around the world were targeted with promotional messages about the advantages of relocating to the Greater Peterborough area during MIPIM, the annual international property show held in Cannes.

Greater Peterborough Investment Agency (GPIA) chairman John Durance and marketing manager Vera Woolmer were based at the GPIA stand throughout the show, providing almost 15,000 visitors with information about development opportunities in Peterborough.

“The show attracts visitors from all over the world and there were especially large contingents from the USA and Germany,” said Ms Woolmer. “As a result of establishing contact with people at MIPIM we are now in a better position to follow up their interest in the coming months. “It is far easier to speak to people in the informal surroundings of an exhibition than it is to secure appointments for formal meetings.

East of England Development Agency chief executive Bill Samuel and head of communications Rachel Bosworth accompanied the GPIA team this year and were able to provide a regional perspective to the discussions. By exhibiting at MIPIM GPIA qualified to receive the show’s catalogue that provides a valuable database of business contacts.

Bill Samuel said: “We were very impressed with the type of inquiries and the seniority of the property and other professionals at MIPIM. We will be encouraging GPIA and other partners across the region to join with us to ensure an even bigger profile for the East of England at next year’s event.”

The GPIA stand included a large screen video presentation illustrating why Peterborough provides an excellent location for thriving businesses. Visitors were given specially prepared mini-CD business cards containing further promotional material to reinforce the message.

April 2001

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