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08:36 on Wednesday
7 March 2001

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Positively Peterborough

Major advertising blitz promotes benefits of Peterborough

The biggest advertising campaign for more than a decade designed to attract businesses to Peterborough has been launched - and local residents will be given a preview when special posters are erected in the city centre on Tuesday (16 January).

Using the Positively Peterborough logo, the campaign emphasises Peterborough ’s excellent attractions for businesses and families by employing bold colours and a powerful use of words to create a double PP alliteration.

Typical examples include: Painless Progress, Pertinently Placed, Picture Postcard, Pioneering Powerhouse, Poundstretching Property, Pressure Prevention, Peachy Position and Pecuniary Potential.

The advertisements are already scheduled to appear in national newspapers, property magazines, trade journals and local newspapers over the next six months. A direct mail campaign using postcard reproductions of the advertisements is also planned.

The campaign has also been adapted for a Peterborough audience under the theme Proud of Peterborough with posters being displayed in city centre panels for four weeks from mid-January and again from 10 April. Posters encourage people to visit the Positively Peterborough website at www.peterborough-england.org.uk  or contact Greater Peterborough Investment Agency to discover why they can be Proud of Peterborough.

Gloria Milne, chief executive of Greater Peterborough Investment Agency, said: “This gives a marvellous boost to our work to attract both companies and skilled workers to Peterborough. The timing of the launch, when rail commuters and businesses are still suffering from serious travel disruption, provides a great opportunity to publicise how easy it is to travel to work in Peterborough and our local value-for-money property prices.”

The advertising initiative - the biggest campaign since the winding-up of the Peterborough Development Corporation in 1988 - is the result of co-operation between English Partnerships, the government agency for regeneration and development, GPIA and Peterborough City Council, which has reserved the 26 poster sites for the local information campaign.

English Partnerships owns around 100 acres of commercial development land at Werrington, Bretton, Orton Southgate and the Eastern Industry area of Peterborough, all with outline planning permission.

January 2001




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