The biggest advertising campaign for more
than a decade designed to attract businesses to Peterborough has been
launched - and local residents will be given a preview when special
posters are erected in the city centre on Tuesday (16 January).
Using the Positively Peterborough logo,
the campaign emphasises Peterborough ’s excellent attractions for
businesses and families by employing bold colours and a powerful use
of words to create a double PP alliteration.
Typical examples include: Painless
Progress, Pertinently Placed, Picture Postcard, Pioneering Powerhouse,
Poundstretching Property, Pressure Prevention, Peachy Position and
The advertisements are already scheduled
to appear in national newspapers, property magazines, trade journals
and local newspapers over the next six months. A direct mail campaign
using postcard reproductions of the advertisements is also planned.
The campaign has also been adapted for a
Peterborough audience under the theme Proud of Peterborough with
posters being displayed in city centre panels for four weeks from
mid-January and again from 10 April. Posters encourage people to visit
the Positively Peterborough website at www.peterborough-england.org.uk
or contact Greater
Peterborough Investment Agency to discover why they can be Proud of
Gloria Milne, chief executive of Greater
Peterborough Investment Agency, said: “This gives a marvellous boost
to our work to attract both companies and skilled workers to
Peterborough. The timing of the launch, when rail commuters and
businesses are still suffering from serious travel disruption,
provides a great opportunity to publicise how easy it is to travel to
work in Peterborough and our local value-for-money property prices.”
The advertising initiative - the biggest
campaign since the winding-up of the Peterborough Development
Corporation in 1988 - is the result of co-operation between English
Partnerships, the government agency for regeneration and development,
GPIA and Peterborough City Council, which has reserved the 26 poster
sites for the local information campaign.
English Partnerships owns around 100
acres of commercial development land at Werrington, Bretton, Orton
Southgate and the Eastern Industry area of Peterborough, all with
outline planning permission.