Searching the Internet for the
right information on overseas markets can often feel like driving round a large
foreign city without a map or road signs, and it can take up valuable time that
should be spent on other activities.
To address this issue, the
Greater Peterborough Chamber's International Trade Network is holding a seminar
for export sales and marketing personnel, who already have some experience of
using the World Wide Web, to sharpen their Internet search skills.
The Internet is an excellent
source of up-to-date information on overseas trade issues, from world wide
market data, trading partners, and agents, to demographic statistics, market
research reports and sources of supply. The time it takes to find such
information on the Internet is directly related to search technique and
familiarity with the Web.
The seminar will include
presentations from market research experts from the British Chambers of Commerce
International, and British Trade International's Export Market Information
Centre. Delegates will participate in live, on-line searching of the Internet,
using pre-prepared exercises to support the learning process, at a bank of PCs
connected to the Web. The benefits of the Export Marketing Research scheme and
the information available through EMIC, the export library in London, will also
The key outcomes for delegates
attending the seminar will be ownership of a route map around key export related
sites, improved search technique and accelerated information gathering, and
increased awareness of the resources available for research from British Trade
The workshop takes place at
Stuart House on the 20 April 2000 and is sponsored by Lloyds TSB, NCM and
Government Office Eastern Region.