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18 June 2004

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Business diversifies to counter the effect of the strong pound

Towards the end of 1999, Richard Ellis, a farmer and flower grower from Fleet near Holbeach, decided to try and diversify in an attempt to counter the crippling effect that the strength of the pound was having on the flower industry. To this end it was decided to try to capture the massive growth of e-commerce on the Internet and so Flowers say... was born. 

A website was designed by a local Spalding company and the site went 'live' on Friday 11th February 2000. Flowers say offers bouquets, fresh cut flowers, silk and artificial flowers, a large bulb catalogue, and a variety of special offers that change periodically to reflect the seasonal availability of flowers on the farm. All the flowers used by Flower say are either produced on their own nursery or sourced from local growers and suppliers, thus enabling them to maintain the highest quality at affordable prices. 

At the time that the flower site was being built, Richard had also bought some other domain names and by June it was decided to use one of them and so the plans for Dogfood direct were drawn up. 

This time a specialist company called Technicks Solutions of Market Rasen in N Lincs were approached to design and build a website to sell dried dog and cat food, along with a selection of toys and accessories. Once again a local supplier is being used for all the products to try and add to the local economy. 

All items for both sites are available for next working day delivery using ANC, a well known and respected national courier, within mainland UK, although orders for the flowers come from all over the world, they have even delivered flowers on behalf of the British Embassy in Bangkok! 

Technicks have also rebuilt the flower site so that the two sites can administered together, and they can be found at www.flowerssay.co.uk and www.dogfooddirect.co.uk So in conclusion, we have 2 locally owned websites offering competitively priced goods, delivered direct the door, surely the shops of the future?

October 2000




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