Towards the end of 1999, Richard
Ellis, a farmer and flower grower from Fleet near Holbeach, decided to try and
diversify in an attempt to counter the crippling effect that the strength of the
pound was having on the flower industry. To this end it was decided to try to
capture the massive growth of e-commerce on the Internet and so Flowers say...
A website was designed by a local Spalding company and the site went
'live' on Friday 11th February 2000. Flowers say offers bouquets, fresh cut
flowers, silk and artificial flowers, a large bulb catalogue, and a variety of
special offers that change periodically to reflect the seasonal availability of
flowers on the farm. All the flowers used by Flower say are either produced on
their own nursery or sourced from local growers and suppliers, thus enabling
them to maintain the highest quality at affordable prices.
At the time that the
flower site was being built, Richard had also bought some other domain names and
by June it was decided to use one of them and so the plans for Dogfood direct
were drawn up.
This time a specialist company called Technicks Solutions of
Market Rasen in N Lincs were approached to design and build a website to sell
dried dog and cat food, along with a selection of toys and accessories. Once
again a local supplier is being used for all the products to try and add to the
All items for both sites are available for next working day
delivery using ANC, a well known and respected national courier, within mainland
UK, although orders for the flowers come from all over the world, they have even
delivered flowers on behalf of the British Embassy in Bangkok!
also rebuilt the flower site so that the two sites can administered together,
and they can be found at www.flowerssay.co.uk and
www.dogfooddirect.co.uk So in
conclusion, we have 2 locally owned websites offering competitively priced
goods, delivered direct the door, surely the shops of the future?